Google and YouTube are poised to ban ads for content “contradicts well-established scientific consensus around the existence and causes of climate change,” Google announced Thursday.
‘We’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,’ Google said in its Thursday announcement.
The new policy bans advertising and their monetisation: content that calls climate change a hoax or a sham denies that long-term trends show that global climate is warming the country, denies that greenhouse gas emissions, or human activities, contribute to climate change.
Advertising of this kind of content is now banned from YouTube as well.
‘We’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim,’ Google said in its announcement.’ We will continue to allow ads and monetization on other climate-related issues, including public debates on climate change policies, the varied impacts of climate change, new research and more.’
The video platform, run by Google, says it will take into account the context for videos that deny climate change, such as a news report.
