Each industry needs to look at its effects on the climate and the environment, given that the effects of climate change will reduce greenhouse gases and power consumption worldwide.

Video games, media, and entertainment enterprises in particular need a considerable amount of energy to power powerful computers, high-speed Internet connections, and cloud technologies.

One study estimates that gaming consumes as much energy as 5 million automobiles around the globe.

Games consoles or computers also contribute to the 50 million tons of scrap electronic products produced annually by the UN Environmental Programme, and only 20 percent of these are recycled.

But video games also have a huge audience of gamers, supporters and commentators all over the world.

“Three billion people play games. Nearly one person in every two on the planet is either on their phone or on their console at home. So this medium is the most powerful medium in the world. And so we think working with this industry to make a difference can unlock all kinds of different changes in people,” said Sam Barratt, leader of a unit from the UN’s Environment Programme which campaigns to keep youngsters concerned with the environment.

Alenda Chang, an assistant professor of media studies at the University of California, Santa Barbara and the author of Playing Nature: Ecology in Video Games, said there is great potential to use gaming to change the way individuals think about the environment.

Sony Interactive Entertainment

Sony Interactive Entertainment , formerly known as Sony Computer Entertainment , (wikipedia)